Digital Marketing Specialist

RESPONSIBILITIES

• Guide the creative/design team to illustrate the idea of the ads.

• Conduct research on industries and topics within the business and use SEO guidelines to optimize content when needed.

• Develop and set up online campaigns on Facebook, Instagram, TikTok, Google Search, Google Display Network, Youtube, Twitter, Snapchat, Linkedin, Taboola...etc

• Monitor and optimize all running campaigns on a daily basis.

• Setup all events/conversions using Google Tag Manager, Google Analytics, Facebook Pixel..etc

• Design and develop landing pages.

• Create reports of the campaigns and make recommendations on how to improve campaigns in the future.

• Learn and understand marketing methodology.

• Stay current on new online advertising best practices.

• Perform other duties as necessary or required.

REQUIREMENT:

• Fluent in both English and Arabic

• Experience in working with a digital marketing and social media agency.

• Experience in the setup of paid ads on Facebook, Instagram, TikTok, Google Search, Google Display Network, Youtube, Twitter, Snapchat, Linkedin, Taboola...etc

• Experience in Google Tag Manager and Google Analytics.

• Experience in creating events/conversions using Google Tag Manager and Google Analytics.

• Accountable and results-oriented with strong analytical and quantitative thinking.

• Able to prioritize, multi-task, and work as part of a fast-growing team, working independently within set objectives and meet deadlines.

• Curious and willing to ask questions, dig into difficult problems, and propose solutions.

• Must be a smart and lovely person that is passionate about digital marketing.

• Strong communication and research skills.

• Understanding of marketing, technology, digital, and business subjects.

• Be familiar with SEO.

• Positive, can-do attitude, willing to take on new tasks and go above and beyond typical daily responsibilities.