Digital Marketing Specialist - DSI WLL

Looking for Digital Marketing Specialist who is proficient to handle multiple social media platforms and has an indepth knowledge in SEOGoogle AnalyticsWeb development.

Responsibilities:

• Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
• Develops and manages the content calendar. Creates relevant efficient and timely posts. Responds to comments questions and messages across social media platforms in a timely manner.
• Measures and reports performance of all digital marketing campaigns and assesses against goals.
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans executes and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Qualifications:

• Minimum 3 years in a similar position.
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Experience with B2C social media marketing or content development.
• Copywriting skills.
• Good sense of aesthetic.
• Experience with Facebook Ads Manager.
• Working knowledge of ad serving tools.
• Solid knowledge of website and marketing analytics tools such as Meta Google Analytics Tag manager NetInsight Omniture WebTrends SEMRush etc.
• Experience dealing with influencers and able to prepare an influencer strategy.
• Absolute comfort with Social Media channels including paid ads.
• Customer oriented and able to properly interact with our customers on any public channel.
• Proactive in identifying issues and ownership to resolve them.
• Ability to work independently but also function as a team player in order to meet internal deadlines.
• Capable of working in a dynamic environment handling multiple projects able to prioritize appropriately and respond to issues quickly and creatively with an open and positive attitude.
• Bachelors degree in marketing or a related field.

Job Type: Fulltime