Data Analyst - Areeb Human Resources Company

On behalf of one of our clients which is based in Saudi Arabia we are looking for a Data Analyst

• Job Summary:

The data analyst will be focused on delivering regular performance reporting for digital media and visualizing campaign data in an easy to digest manner for stakeholders. He/she will also have the flexibility and aptitude to upskill and take on new products as and when needed by the engagement. He/she will also be responsible on daytoday management of available data to identify and advice on key insights & areas to tap into and maximize local campaign performance.

• Responsibilities:

• Present complex information and data to senior stakeholders in a compelling manner
• Collaborate with the agency to maximize effectiveness and efficiency using the CDP platform
• Manage simultaneous projects and workloads based on own/team capacity
• Navigate and use different digital platforms for reporting (Facebook Snapchat Google Campaign Manager DV360 etc.)
• Understanding data structures and how to combine disparate datasets with different metrics
• Experience with data manipulation and aggregation extracting key insights from large complex datasets
• Thorough understanding of digital performance metrics and how they are used to provide input into business planning/decisions
• Analyze campaign data to provide insights and recommendations
• Support on the deliverable calendar of recurring schedule and ad hoc reports.
• Build audiences for local campaigns within the respective mParticle account as confirmed by the marketing team.
• Translate CDP audiences into a trafficking template to ensure audience level reporting is available
• Inform media teams on availability of data sources and related data attributes that can be used to develop audience segments.
• Push audience segments to the corresponding activation channel (Facebook DV360 etc).
• Support with troubleshooting where needed

• Requirements and skills:

• Bachelors Degree in Mathematics Statistics Marketing Communications Economics Computer Science Information technology or HumanComputer Interaction or related educational concentration
• Bilingual: Fluent in English & Arabic
• 3 to 5 years of experience in the Marketing field
• BS in Computer Science Mathematics or similar field
• 3 5 years of experience as a Data Analyst or similar role
• 35 years of experience with performing analysis in a database environment
• Experience with using a range of data analysis tools
• Advanced analytics capability is a preferred skill.