Business Development Manager - for Events

Under the direction of the Reporting Manager, the Business Development Manager has the prime responsibility of establishing and implementing business development strategies and plans for the assigned brands. The Business Development Manager will work closely with other departments and will manage the external Communications and Research agencies in relation to assigned brands. - Manage and implement an integrated business development strategy so that it is aligned with the long-term strategic objectives. - To prepare and gain approvals to Business Development Plans and Budgets to assist in meeting the Commercial department targets. - Manage and implement Brand business development plans to enhance customer satisfaction and maximize profitable sales from each customer target segment. - Manage the roll out of all promotional initiatives, activation events. - Explore and develop new opportunities including new concepts or services and new customer relationships to generate revenue growth. - Develop community relations & other relationship programs. - Communicate and enforce standards and guidelines for all brand communications to ensure consistency and level of quality and objectives are achieved. - Utilize a competitive intelligence system to maximize marketplace advantages and conduct market researches to understand target segment behaviour. - Manage a system of measuring and reporting Business Development Departments to ensure agreed objectives are achieved. - To motivate and develop staff ensuring that performance is measured and training needs