Social Media Manager LinkedIn

About the Company

This company engages in the exploration, production, transportation, and sale of crude oil and natural gas. It operates through the following segments: Upstream, Downstream, and Corporate. The Upstream segment includes crude oil, natural gas and natural gas liquids exploration, field development, and production. The Downstream segment focuses on refining, logistics, power generation, and the marketing of crude oil, petroleum and petrochemical products, and related services to international and domestic customers. The Corporate segment offers supporting services including human resources, finance, and information technology. The company was founded on May 29, 1933 and is headquartered in Dhahran, Saudi Arabia.

Job Summary

This Company is seeking a well-organized, self-motivated, and creative digital communications professional to manage our growing LinkedIn account. The successful candidate will take an ownership role on LinkedIn, with the potential to manage other channels longer-term as our team grows and evolves. This individual will plan and guide engaging, informative, innovative and entertaining campaigns and content for the platform to strengthen our corporate reputation and support communication with internal and external audiences. They will work closely with our corporate communication and business partners across the company on topics as diverse as leadership, workplace, performance, technology, sustainability, citizenship and many more to grow our audience and optimize the channel through targeted analytics and benchmarks. The successful candidate will have a proven track record of overseeing top-notch social campaigns and strategies with measurable results in both reputational and commercial metrics. They should have a strong understanding of the current digital/social media landscape, be a strategic thinker, goal-oriented, and enjoy working in a fast-paced, start-up culture. This role is on the North America social team, working as part of a larger global team.

Responsibilities:

• Content Ownership: Overseeing and developing user-generated content, thought leadership, and other storytelling content for impactful, audience-first, channel-sensitive, and socially-native campaigns.
• Content Strategy: Positioning LinkedIn as part of the global social media strategy aligned with reputational, brand, and business goals.
• Campaigns: Guiding and overseeing LinkedIn campaigns across teams.
• Analytics: Gathering regular analytics and synthesizing them into regular reports, advising on strategies to leverage data for audience growth, and continuously improving content.
• Channels/Platforms: Staying on top of the latest trends and developments across all social media platforms, particularly LinkedIn, and tailoring the developed content to specific audiences and platform particularities.
• Advice and Learning: Utilizing knowledge of best practices in social content to help other teams and partners develop creative ideas proactively and reactively.
• Measurement and Evaluation: Driving continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI, and evaluation of the link between content quality and performance.

Requirements:

• 5+ years of digital communications and social media experience, ideally a mix of agency and corporate/government/regulatory
• Proficient with legacy, current, and emerging features within LinkedIn, with a strong understanding of the feature-set on other platforms including Twitter, Facebook, Instagram, TikTok, Snapchat, and YouTube
• Experience using design and video editing software such as the Adobe Creative Suite
• Proficient with social media content management and scheduling software such as Hootsuite or Sprinklr
• Experience supporting leaders and supervising/mentoring more junior staff
• Bachelor's degree

Preferred Qualifications:

• Excellent written and oral communication skills
• Proven track record of working on and delivering major social media/digital comms campaigns with reputational, brand, and business goals
• Experience using data/insights to inform content development and campaign strategy, using the latest social media monitoring and analysis tools
• Experience working in a complex environment with multiple teams and business lines
• Thinks strategically and big, ensuring that content delivers against core business objectives and articulates key messages
• Takes pride in storytelling and creating engaging, fresh content that is relevant, interesting and entertaining to audiences
• Is highly analytical and structured; pays extreme attention to details
• Has good judgment, particularly in narrow timeframes and under pressure
• Has a track record of successfully managing complex, fast-moving, and unexpected communications challenges in a team environment and is able to deal with ambiguity
• Innovates and comes up with new, peculiar, and effective ideas
• Is self-driven and proactive - enjoys taking responsibility and ownership while making things happen often to a tight deadline
• Is tactically aware knowledgeable about what's going on in social media and digital communications, as well as the wider retail/tech industry and digital ecosystem, to deliver maximum benefit for the brand
• Is highly organized - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work.

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