SEO Specialist, Masala!
Posted on :
08-02-2023
Employer Active
1 Vacancy
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Job Description
Req ID : 1904373
ITP Media Group (ITP) is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands. The company delivers quality up to date content to its readers, viewers, delegates and guests through digital, print, events, awards, video content, social media platforms and social media influencers.These brands include major international and regional names such as Time Out, Arabian Business, Harper s Bazaar, Construction Week, Esquire and GQ.
ITP Media Group is looking for a full-time SEO Specialist. In this role, you will be responsible for creating, executing and managing the on-site and off -site SEO campaigns for our Masala! brand.
You know how to blend SEO with natural language and keep the content compelling, all while achieving #1 results. You love staying on top of search engine trends and are legitimately one of the top specialists in the field. You are a motivated self-starter who is passionate about results. You also believe that getting traffic to a website is not enough, but that you must move each visitor all the way through the funnel until you have achieved your goal of conversion. You are a brand advocate and you believe in brand consistency across every campaign you create. You have great ideas but love to collaborate with others to always get the best results.
Requirements
crm.templates.job.description.requirements
Key Responsibilities:
- Plan and execute all digital marketing, including SEO/SEM and social media marketing
- Strong grasp of SEO growth strategies with proven optimisation experience
- Design, strategize, post and build social media
- Ability to strategize and execute conversion-driven campaigns
- Measure and report on social media and website performance against goals (ROI and KPIs)
- Identify trends and insights, keywords that can be targeted to increase website traffic
- Plan, execute, and measure conversion strategies/tests
- Collaborate with internal teams (across other magazines) to website performance
- Stay current on Google algorithm updates and drive website on-site performance optimisation
- Stay current on Instagram + FB algorithm updates and drive website on-site performance optimisation
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimise the buyers journey, marketing funnel and marketing messages at each touchpoint.
- Evaluate emerging technologies and perspective for adoption where appropriate.
Skills required:
- Proven working experience in editorial digital marketing for magazine/ content driven websites
- Demonstrable experience in SEO and SMM
- Basic design knowledge and artistic creativity
- Should know how to come up with PR strategies to boost unique users
- Experience in optimizing landing pages and user funnels
- Strong knowledge of Chartbeat + Google Analytics tools
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in digital marketing and measurement
- Experience with creative copywriting and campaign management
Additional duties:
- Should know that working in magazine may require to work before/ afterhours
- Assist with magazine s events
- Assist the editorial team with digital tasks during closing of the magazine
Benefits
crm.templates.job.description.benefits
Being an ITP employee is an opportunity to be part of the largest content creation house in the region and provides the luxury of working with global brands and experienced industry leaders. To ensure we invest in the development of our team, employees are given access to a variety of learning resources and exciting career development opportunities.
We believe in recognizing the passionate efforts of our team members. Our employees are rewarded by competitive tax-free remuneration, medical insurance and a generous leave entitlement scheme.
crm.templates.job.description.requirements Key Responsibilities: Plan and execute all digital marketing, including SEO/SEM and social media marketing Strong grasp of SEO growth strategies with proven optimisation experience Design, strategize, post and build social media Ability to strategize and execute conversion-driven campaigns Measure and report on social media and website performance against goals (ROI and KPIs) Identify trends and insights, keywords that can be targeted to increase website traffic Plan, execute, and measure conversion strategies/tests Collaborate with internal teams (across other magazines) to website performance Stay current on Google algorithm updates and drive website on-site performance optimisation Stay current on Instagram + FB algorithm updates and drive website on-site performance optimisation Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints to optimise the buyer's journey, marketing funnel and marketing messages at each touchpoint. Evaluate emerging technologies and perspective for adoption where appropriate. Skills required: Proven working experience in editorial digital marketing for magazine/ content driven websites Demonstrable experience in SEO and SMM Basic design knowledge and artistic creativity Should know how to come up with PR strategies to boost unique users Experience in optimizing landing pages and user funnels Strong knowledge of Chartbeat + Google Analytics tools Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in digital marketing and measurement Experience with creative copywriting and campaign management Additional duties: Should know that working in magazine may require to work before/ afterhours Assist with magazine s events Assist the editorial team with digital tasks during closing of the magazine
Employment Type
Full Time
Key Skills
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