Pc Cmi Assistant Manager

Responsibilities:

• Identifying Country/Cross-Category Growth Insights & Opportunities which lead to Transformational Actions
• Distilling insight from primary and secondary research/data to drive growth in the business.
• Build and give a clear point of view from analyses as well as the outcome of research studies. You should then be able to articulate this point of view to key stakeholders and drive recommendations going forward.
• Independently manage conversations with marketers and senior CMI colleagues, to land/persuade on key business recommendations.
• Building knowledge of key markets, the category and consumers to inspire and inform projects; including bringing in and feeding the nuances of the local culture.
• Work closely with agency partners, using various sources of data to identify trends, opportunities and threats.
• Developing your own research skills, making full use of: CMI Portal, CMI Guidelines tools and templates, Training opportunities, coaching/ mentoring from line manager as well as working with other CMI divisions.
• Building own understanding of key business processes e.g. Category / brand strategy, Integrated Brand Planning (IBP), Innovation and Renovation (IPM), Communication (IBC)