Manage and oversee the development and implementation of the strategic market assessments direction of the sector, including the vision, mission and values, in cooperation and coordination with the tourism senior management.
Oversee and provide strategic advice for carrying out strategy engagement including and not limited to market and opportunity assessments, destination development strategies, benchmarking, feasibilities, business plan assessment and others in-line with the defined priorities and goals.
Ensure the application of hypothesis-driven approach to develop conclusions relating to the market engagements in-line with the department’s goals.
Communicate, cascade, and raise awareness on hypothesis-driven approach, modeling, storyboarding, and strategic objectives to relevant Department teams.
Manage the development of financial and market models using best practices and leverage these models to support the analyses required while ensuring alignment with the objectives.
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