Manage the development of market strategies, managing cost-effective execution, and reviewing end-to-end action plans for Russia & CIS markets in-line with the defined strategies.
Lead on development and execution of plans of the holistic B2B and B2C strategy for the Russia & CIS market in-line with the department’s priorities and defined strategy and goals.
Build effective international marketing and promotional initiatives and campaigns for the Russia & CIS region, incorporating inputs from respective internal departments and overseas offices aiming to to promote leisure visitations in Abu Dhabi.
Direct the team to closely engage and work with the Events Bureau, Visitor Experience Department and others aiming to stay up-to-date with right products and events, and ensure that the right products are promoted and activated within the Russia & CIS market plan in-line with the defined strategy.
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