Develop and manage ad and retargeting banner programs
Enhance existing affiliate program through relationship building with bloggers and key UK affiliates and expand to new, in market publishers
Interact closely with the Merchandising and Creative teams to ensure brand and message consistency across marketing communications
Review web and customer analytic data to make educated decisions about marketing programs, customer acquisition, and on-site optimizations
Analyze, discover, and pitch new ideas for on-site testing, targeting, and key global website enhancements to senior leaders
Act as a project manager with creative and dev to follow site enhancements targeted to international visitors
Manages time-sensitive websites, special features, online games, Facebook apps, mobile apps, social media, search, advertising production materials and assets
Responsible for ensuring that all worldwide sites and games are built to international technical specifications and that international kick offs are held
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