Head of Marketing an....
Head of Marketing and Admissions
Posted on :
28-01-2023
Employer Active
1 Vacancy
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Job Description
Req ID : 1884907
- To ensure that you and your colleagues on your school’s leadership team achieve the target growth and retention numbers in line with the annual budget.
- To ensure that your school’s key touch-points for parents, from awareness to signing and beyond, are based on parental needs and your school’s defined promises are properly designed, implemented and monitored and that each is evaluated for its effectiveness
- To ensure that you maintain an up-to-date evidence base of the needs and concerns of our internal and external stakeholders in relation to the growth and retention of students and that this is evidence is communicated to the Group as and when required
- To ensure that you develop, execute and regularly monitor marketing, retention and admissions plan for your school that directs each phase of the internal and external marketing processes and that this plan is built on the school’s story and promises that are underpinned by evidence
- Manage Marketing and Student Recruitment budget and ROI of marketing activities carried out
- To ensure that your school has an outreach programme that widens the school’s network and positive relationships and reputation in and with the community
- To ensure that every member of staff in school is aware of their role in attracting, converting and retaining students and is actively and appropriately engaged in all three activities.
- Contribute to the wider business through sharing of best practice with the wider community and supporting or driving business development opportunities
Employment Type
Full Time
Department / Functional Area
Marketing / Brand Management / Marketing Research / Digital Marketing
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