Digital Marketing Specialist

Responsibilities:

• Developing and implementing marketing plans.
• Undertaking competitor research and analyses.
• Conducting market research to establish customer trends and habits.
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional).
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Performing other duties when needed.