Digital Marketing Executive

Responsibilities:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.

• Management of campaign website.

• Management of corporate social media channels – from sourcing and developing local content, working with global colleagues on activity calendar and seeking approvals with necessary stakeholders in a timely fashion as per the plan.

• Work cross-departmentally to align campaign strategies and goals across the organization.

• Provide ongoing actionable insights into campaign performance to relevant stakeholders.

• Define, measure, and evaluate relevant paid media KPIs.

• Build out media buys for various platforms and oversee the day-to-day execution of paid media with agency.

• Oversee paid media budget and ensure ROI with buying agency. • Maintain knowledge of industry best practices and new technologies.

• Support Communications Director with reporting including campaigns, quarterly and annual functional reports, which includes coordinating with internal and external communication team for input.

• Drive content engagement with the audience and improve growth