- this is not a Hotel job, it is B2C Business to consumer
- you will be based in Senegal
- GFIC recruits for an international FMCG company the
Head of Sales for Africa for Food and Beverage B2C
you will be based in Senegal
- you will travel 35% of your time
- you speak good French, Arabic and English
- you have selling experience in Food and Beverages to B2C channels
- you have good Route to Market experience in Africa
- you will lead a smaller team
Reporting to the Global Sales Director, the role incumbent will drive the direction of multiple regions by leading and developing a diverse multi-disciplinary team, building strong partner relationships with key stakeholders, identifying new growth and revenue generation opportunities, setting regional commercial direction, and following through on implementation leading to a positive business growth trajectory.
Tasks
Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion from constantly changing market conditions.
- Ensure the Company maintains a sustainable and consistent trajectory of sales growth, while mitigating risks arising from constantly changing market conditions.
- Develop and implement sales strategies according to company goals and objectives to accelerate growth.
- Support sales teams in setting direction (both short and long term), reviewing and negotiating annual business plans with customers.
- Continuously improve revenue by maximizing pricing potential and timing, effectively managing advertising and promotion spend and investing strategically in new initiatives for growth.
P&L Management
- Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion spend.
- Maximize the right portfolio mix and return on investment by category and channel to drive revenue growth.
- Take the lead where necessary to reduce debtors and ensure a clean bill of health across accounts.
New Market, Trade and Category Development
- Liaise with the marketing team on execution guidelines, regional marketing calendars and new product launches.
- Work closely with sales teams to identify opportunities to improve existing coverage and product distribution.
- Consolidate and interpret regional competitor activity, trade insights and market intelligence to identify innovation and renovation opportunities to drive category growth.
- Set channel, category, and regional portfolio direction along with new initiatives for teams to drive revenue growth.
- Identify potential markets within targeted regions for expansion and lead in nurturing new market entries.
Customer Relationship Management
- Establish and maintain clear business parameters with new and existing customers across markets.
- Build and maintain key senior relationships with new and existing customers through frequent contact and market visits.
- Keep abreast and highlight the impact of any legal, regulatory or trade barriers.
- Assess customers to identify opportunities for continuous improvement vis-a-vis revenues, margins and growing the overall footprint.
Structure & Lead Team
- Responsible for the leadership, mentoring, engagement, and development of multi-regional teams.
- Maintain work routines and continuously contribute to developing and improving processes and procedures.
- Drive engagement amongst team members and support in leading impact sessions and improvement plans
Requirements
Education
A Master s Degree in sales, marketing, business administration or a relevant field.
Experience
- Judgment and decision Making sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
- A minimum of 12 years of experience in the fast-moving consumer goods industry new customers, and building high-level relationships with customers.
- Proven results in delivering sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
- A minimum of 12 years of experience in the fast-moving consumer goods industry new customers, and building high level relationships with customers.
Technical Skills
- Key Stakeholder Relationship Management
- Export Management
- Distributor Management
- Category and Channel Development
- Key Account Development
- Advertising and Promotion Strategy
- Strategic Revenue Management
- Strategic Business Planning
- Route to Market
- P&L Management
- Negotiation
- Team Leadership and Development
- Advanced computer skills
Competencies
- Strategic thinking & change Management
- Judgment and Decision Making
- Executive disposition
- Building strategic partnerships
- Influencing and impact including conflict management
- Environmental scanning (Global awareness)
- Strategic Leadership
- Planning and Organizing
Travel
- Judgment and Decision Making sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
Benefits
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Please describe in your cover letter your route to Market experience in Africa.
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Please mention in your cover letter why you would like to relocate to Senegal
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Please describe clearly in your application, why would like to leave your current employer
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we will only contact shortlisted candidates
-
Please describe in your cover letter your route to Market experience in Africa.
-
Please mention in your cover letter why you would like to relocate to Senegal
-
Please describe clearly in your application, why would like to leave your current employer
-
we will only contact shortlisted candidates
-
please mention your expected package and your termination time in Euro p.a