Support performance marketing across different channels, such as Paid Search, and collaborate closely with any partner agencies to deploy, optimize, and report on results.
Work with the Digital Marketing team to ensure that messaging is consistent and aligned across all media, as well as to improve audience strategy.
Manage budgets and campaigns across all digital channels to achieve a high return on investment and a low cost of acquisition, and make sure that money is spent wisely across all performance channels.
Develop and manage digital prospecting and remarketing efforts, as well as test/learn initiatives.
Keep track of key media performance metrics and report on them.
Ensure effective planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
Identify and test new channels to ensure that established important metrics are met or exceeded.
Collaborate closely with management to offer ideas for improving funnel conversions, receiving feedback, and presenting outcomes.
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