On behalf of the cluster, feed into and execute the MENA priorities, to support the achievement of the strategic growth drivers for the region.
Lead the local adidas Own the Game Strategy execution supporting profitable and sustainable market share growth for adidas in Middle East and North Africa.
Drive the execution of commercial key growth drivers across our markets and top focus countries providing a consolidated brand, category channel and country level assessment and framework
Lead and drive evolution in processes and organizational adjustment to promote a harmonized approach to delivering against strategic priorities.
Leading the development and implementation of new strategic business concepts and market expansion plans and go to market strategies reflecting macroeconomics, geopolitics as well as latest trends and innovation
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