Manager CRM

Responsibilities:

• Develop an overall Digital Marketing Strategy in conjunction with the global and regional Brand Activation team. This will include brand and category objectives for online, mobile, paid social, and eCRM.
• Create, manage, and implement integrated digital marketing campaigns across GCC for football, running, training and Originals being flexible enough to act as a team leader or a team member depending on the campaign requirements.
• Manage and inspire external agencies in the development of key digital initiatives and tools.
• Develop and manage an analytics program for all digital marketing programs and social platforms. Regularly share findings and adjust campaigns based on key metrics.
• Work closely with Public Relations, Sports Marketing, Brand Activation and Retail teams to gather assets and insights throughout the year for digital communication executions.
• Manage relationships with global hub teams, keeping them regularly informed on all category projects.
• Regularly present digital concepts, campaign reviews and competitor activity to integrated communication teams whilst remaining consistently abreast of current digital marketing tools and techniques.
• Managing a large Marketing Working Budget.