Job description
Job Function:
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ADigital MarketingSpecialist are in charge of planning and managingmarketingcampaigns that promote a company's brand, products, and services. Theirdutiesinclude planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.
Roles & Responsibilities:
Following are the roles and responsibilities of Digital Marketing Specialist.
« Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
« Designs, builds, and maintains our social media presence.
« Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
« Identifies trends and insights and optimizes spend and performance based on the insights.
« Brainstorms new and creative growth strategies through digital marketing.
« Plans, executes, and measures experiments and conversion tests.
« Collaborates with internal teams to create landing pages and optimize user experience.
« Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
« Identifies critical conversion points and drop off points and optimizes user funnels.
« Collaborates with agencies and other vendor partners.
« Evaluates emerging technologies.
« Provides thought leadership and perspective for adoption where appropriate.
Qualification:
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Bachelor’s or master’s degree in marketing or a related field.
Experiences:
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02 Years’ experience in field of Digital marketing.
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Proven working experience in digital marketing, particularly within the industry.
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Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
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Experience in optimizing landing pages and user funnels.
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Solid knowledge of website and marketing analytics tools (Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
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Working knowledge of ad serving tools.
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Experience in setting up and optimizing PPC campaigns on all major search engines.
Job Types: Full-time, Permanent
Salary: AED2,500.00 - AED5,000.00 per month