Determine target customers, primary surrogate and secondary competitors for each carline to ensure effective positioning
• Contribute to the budget building phase to support the Financial Controller
• Keep up to date with competitive brands and their product launches by monitoring motoring, general press, websites and relying on principal input
• Rationalizing and maintaining a product offer which drives viability, profitability linked to customer demand in the region
• Managing the entire product lifecycle from strategic planning to tactical activities including but not limited to price, trim levels, and all related product options
• Produce monthly reports on product and price mix for internal and principal reporting while providing accurate reporting market conditions, positions, and trends of the UAE market and GCC
• Produce Positioning Analysis (Equalization / Visual and Value Adjusted Pricing) Analysis for each carline
• Monitoring the customer and industry trends and identifying potential threats and opportunities
• Identify opportunities of innovation through analysis of global trends and initiatives in the brands and creating or adapting solutions for the UAE market, with hybrid as a key driver