JOB DESCRIPTION
- Leveraging a lean start up organizational framework, the Multichannel Banking (MB) unit provides continued leadership to Retail Banking’s digitization program, updating strategic roadmap for the coming years, enhancing touchpoint capabilities and strengthening retail monetization focus while continuing to lead a sustainable innovation agenda in the region and beyond.
- Actively contribute and support migration to agile. Manage the digital channel project portfolio, iterative product cycle, review results and define target end product & go to market strategy for all touch points.
- Develop habit forming and customer nudging strategies in line with RBWM value creation strategy, promote adoption, engagement & monetization across touch points
- Manage operations on all touchpoints & monitor touchpoint service usage/feedback and identify enhancement / exit areas
- Enhance customer interaction security through cross-touchpoint intelligent authentication design
- Measure & report digital performance & key success indicators. Use multi-channel data to build predictive models to support direct value generation. Monitor changing digital customer behavior & devise strategies for behavioral change.
Requirements
JOB DESCRIPTION
- Leveraging a lean start up organizational framework, the Multichannel Banking (MB) unit provides continued leadership to Retail Banking’s digitization program, updating strategic roadmap for the coming years, enhancing touchpoint capabilities and strengthening retail monetization focus while continuing to lead a sustainable innovation agenda in the region and beyond.
- Actively contribute and support migration to agile. Manage the digital channel project portfolio, iterative product cycle, review results and define target end product & go to market strategy for all touch points.
- Develop habit forming and customer nudging strategies in line with RBWM value creation strategy, promote adoption, engagement & monetization across touch points
- Manage operations on all touchpoints & monitor touchpoint service usage/feedback and identify enhancement / exit areas
- Enhance customer interaction security through cross-touchpoint intelligent authentication design
- Measure & report digital performance & key success indicators. Use multi-channel data to build predictive models to support direct value generation. Monitor changing digital customer behavior & devise strategies for behavioral change.
JOB DESCRIPTION Leveraging a lean start up organizational framework, the Multichannel Banking (MB) unit provides continued leadership to Retail Banking’s digitization program, updating strategic roadmap for the coming years, enhancing touchpoint capabilities and strengthening retail monetization focus while continuing to lead a sustainable innovation agenda in the region and beyond. Actively contribute and support migration to agile. Manage the digital channel project portfolio, iterative product cycle, review results and define target end product & go to market strategy for all touch points. Develop habit forming and customer nudging strategies in line with RBWM value creation strategy, promote adoption, engagement & monetization across touch points Manage operations on all touchpoints & monitor touchpoint service usage/feedback and identify enhancement / exit areas Enhance customer interaction security through cross-touchpoint intelligent authentication design Measure & report digital performance & key success indicators. Use multi-channel data to build predictive models to support direct value generation. Monitor changing digital customer behavior & devise strategies for behavioral change.