CRM Specialist

Job Description

At Careem, we are driven by the purpose of simplifying the lives of people and building an awesome organization that inspires. Based in Dubai, we started our journey as a pioneer of the Middle East s ride-hailing economy. Today, Careem is the region s everyday Super App operational in 13 countries and over 100 cities. The Super App provides a host of daily services that people need to move around, to order things and to transfer money in one unified smartphone app. Our goal is to simplify people s daily lives so that they can spend their precious time and mindshare on things that really matter and on realizing their potential.
About the role:
We are looking for an experienced CRM Specialist who will be responsible for developing and executing CRM lifecycle programs across the engagement platform. This role will work closely with internal and cross-functional teams across global markets to assess, plan and execute the engagement marketing strategy through triggered communications via dedicated channels [email, push, sms, in-app, webhooks, digital, etc]. This position will report directly to the CRM Manager.
Responsibilities:
• Collaborate with the Marketing teams and CRM Manager to manage, create and deploy campaign
• Manage the campaign execution process for growth hacks to ensure regularly-scheduled sends are completed in a timely fashion, and that unscheduled sends are executed in accordance with pre-agreed customer deadlines
• Build emails, Push Notifications, In-app and other channel campaigns
• Perform campaign-specific testing to validate functional and rendering performance of the emails and Push Notification campaigns
• Manage email revision and approval process through the deployment of proofs
• Manage subscriber data, import and segmentation to create targeted campaigns
• Monitor the campaign post-deployment to validate completion
• Post campaign analysis & reporting
Must/nice to haves:
• Prefered of 2 years experience in Braze, Salesforce or other CRM platforms
• Basic knowledge/understanding of customer journey communications such as drip campaigns, trigger based events, etc
• Basic proficiency with Email coding (responsive design - HTML, CSS) languages
• Analytical skill; understanding marketing / campaign data and drawing relevant insights
• Preferable: Basic understanding of SQL, Excel for data analysis, Google Analytics