Responsibilities:
• work with the Head of Marketing to develop and execute the E-commerce and digital marketing plan to ensure successful campaigns and online sales, by hitting budgeted park attendance numbers, gate revenue, hotel room nights and yield targets.
• Maximise online media returns with measurable ROIs.
• Work closely with Merlin Entertainments Group E-Commerce and LEGOLAND Parks' E-commerce teams in the development and delivery of our online proposition.
• Manage and maintain the website, with full responsibility for creating engaging content, including marketing and advertising copy-writing
• Develop full digital marketing campaigns and promotions to raise awareness and maximise pre-booking opportunities for admissions tickets, F&B and retail.
• Create and manage high quality digital content that best showcases LEGOLAND Dubai Resortswhile keeping within the brand guidelines and values.
• Continuously recommend and implement effective improvement plan to meet targeted online conversion rate.