(Global Petroleum Gas) Retail Marketing Specialist
Posted on :
02-11-2022
Employer Active
1 Vacancy
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Jobs by Experience
5+ years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
02-11-2022
Job Description
Req ID : 1656325
The retail Marketing and Branding team has developed and implemented the retail brand for This Company service stations which are operated by affiliate companies across different markets. Main function of the Branding and Marketing team is now to cater for the evolution and maintenance of the brand, the development of a brand deployment strategy for entry in new markets, the revision of the physical design, development and implementation of the customer journey and the development and supervision of communication activities. Within this context the retail marketing specialist s role is to provide support and guidance in all fields of branding, market research, customer profiling and communication activities.
Duties & Responsibilities:
You will be required to perform the following:
- Guide market research activities to profile and segment customers in the markets of interest.
- Develop the brand implementation strategy across markets
- Participate in the design, revision or evolution of the retail brand and all its sub- brands across the physical, human and digital dimensions.
- Guide the commercial teams in the design of the customer offer, partnerships and merchandising.
- Develop communication elements and materials, supervise the application of the brand guidelines and review/approve communication materials developed by the affiliates/partners.
- Participate in the development and implement social media and digital marketing platforms.
- Interface with the advertising and marketing contractors to implement marketing and communication plans where applicable.
- Manage and update where necessary the brand construction guidelines and supervise the application of the same to ongoing construction or rebranding projects.
- Provide support to management on projects of varying nature.
Requirements
Minimum Requirements:
- Bachelor in Business administration, Marketing, Economics or Engineering discipline
- At least ten years of experience in marketing within fuel retail industry or relevant experience in other marketing field.
Benefits
Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.
Minimum Requirements: Bachelor in Business administration, Marketing, Economics or Engineering discipline At least ten years of experience in marketing within fuel retail industry or relevant experience in other marketing field.
Employment Type
Full Time
Key Skills
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