(Global Petroleum Gas) YouTube Video Producer
Posted on :
02-11-2022
Employer Active
1 Vacancy
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Jobs by Experience
5+ years
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
02-11-2022
Job Description
Req ID : 1656263
The successful candidate is a YouTube first video producer who would take an ownership role on YouTube, with the potential to manage other channels longer-term as our team grows and evolves. This individual would be working closely with the creative team and would need to know all the steps of production including ideation, script writing, shooting, editing, uploading, etc. The candidate will plan and guide engaging, informative, innovative and entertaining campaigns and content for the platform to strengthen our corporate reputation and support communication with internal and external audiences. They will work closely with our corporate communication and business partners across the company on topics as diverse as leadership, workplace, performance, technology, sustainability, citizenship and many more to grow our audience and optimize the channel through targeted analytics and benchmarks. The successful candidate will have a proven track record of overseeing top-notch social campaigns and strategies with measurable results in both reputational and commercial metrics. They should have a strong understanding of the current digital/social media landscape, be a strategic thinker, goal-oriented, and enjoy working in a fast-paced, start-up culture. This role is on the social team, working as part of the corporate communication team.
Duties & Responsibilities:
You will be required to perform the following:
- Content Ownership: Overseeing and helping develop best in class content that feeds into impactful audience-first, channel-sensitive, socially-native campaigns, while helping develop user-generated content and thought leadership, and other storytelling.
- Content Strategy: Positioning YouTube as part of our global social media strategy, in line with reputational, brand, and business goals
- Campaigns: Overseeing and guiding YouTube campaigns across teams
- Analytics: Gathering regular analytics on the platform, synthesizing them into regular reports while advising on strategies to leverage data for audience growth and continually-improving content
- Channels/platforms: Keeping on top of the latest trends and developments across all social media platforms particularly YouTube while making sure content developed is tailored to the specific audiences and particularities of the channel
- Advice and Learning: Leveraging knowledge of best practices in social content to help other teams and partners develop good, creative ideas both proactively and reactively
- Measurement and Evaluation: Through an understanding of the link between content quality and performance, driving continual improvement of social content backed by analytics on social listening, monitoring, measurement of ROI and evaluation
- Identify, assess and review strategic and commercial viability of potential identified investment opportunities to improve overall viability of the system.
Requirements
Minimum Requirements:
- 5+ years of digital communications, social media, or video production experience, ideally a mix of agency and corporate.
- Proficient with legacy, current, and emerging features within YouTube, with a strong understanding of the feature-set on other platforms including Twitter, Facebook, Instagram, TikTok, Snapchat, and LinkedIn
- Experience using design and video editing software such as the Adobe Creative Suite, Premiere Pro. Knowledge of After Effects, etc.
- Proficient with social media content management and scheduling software such as Hootsuite or Sprinklr.
- Experience supporting leaders and supervising/mentoring more junior staff
- Bachelor s degree
Preferred Qualifications
- Excellent written and oral communication skills
- Proven track record of working on and delivering major social media/digital comms campaigns with reputational, brand, and business goals
- Experience using data/insights to inform content development and campaign strategy, using the latest social media monitoring and analysis tools
- Experience working in a complex environment with multiple teams and business lines
- Thinks strategically and big, ensuring that content delivers against core business objectives and articulates key messages
- Takes pride in storytelling and creating engaging, fresh content that is relevant, interesting and entertaining to audiences
- Pitch story/video ideas, write scripts for video and work on in-house and on-field shoots.
- Understand how to adapt stories and write for video
- Ability to manage time wisely and prioritize tasks
- Ability to work in an on-going collaborative team environment and willingness to work on multiple projects with various producers at a single moment
- Is highly analytical and structured; pays extreme attention to details
- Has good judgment, particularly in narrow timeframes and under pressure
- Has a track record of successfully managing complex, fast-moving, and unexpected communications challenges in a team environment and is able to deal with ambiguity
- Innovates and comes up with new, peculiar, and effective ideas
- Is self-driven and proactive - enjoys taking responsibility and ownership while making things happen often to a tight deadline
- Is tactically aware knowledgeable about what s going on in social media and digital communications, as well as the wider retail/tech industry and digital ecosystem, to deliver maximum benefit for the brand
Benefits
Our high-performing employees are drawn by the challenging and rewarding professional, technical and industrial opportunities we offer, and are remunerated accordingly.
Minimum Requirements: 5+ years of digital communications, social media, or video production experience, ideally a mix of agency and corporate. Proficient with legacy, current, and emerging features within YouTube, with a strong understanding of the feature-set on other platforms including Twitter, Facebook, Instagram, TikTok, Snapchat, and LinkedIn Experience using design and video editing software such as the Adobe Creative Suite, Premiere Pro. Knowledge of After Effects, etc. Proficient with social media content management and scheduling software such as Hootsuite or Sprinklr. Experience supporting leaders and supervising/mentoring more junior staff Bachelor s degree Preferred Qualifications Excellent written and oral communication skills Proven track record of working on and delivering major social media/digital comms campaigns with reputational, brand, and business goals Experience using data/insights to inform content development and campaign strategy, using the latest social media monitoring and analysis tools Experience working in a complex environment with multiple teams and business lines Thinks strategically and big, ensuring that content delivers against core business objectives and articulates key messages Takes pride in storytelling and creating engaging, fresh content that is relevant, interesting and entertaining to audiences Pitch story/video ideas, write scripts for video and work on in-house and on-field shoots. Understand how to adapt stories and write for video Ability to manage time wisely and prioritize tasks Ability to work in an on-going collaborative team environment and willingness to work on multiple projects with various producers at a single moment Is highly analytical and structured; pays extreme attention to details Has good judgment, particularly in narrow timeframes and under pressure Has a track record of successfully managing complex, fast-moving, and unexpected communications challenges in a team environment and is able to deal with ambiguity Innovates and comes up with new, peculiar, and effective ideas Is self-driven and proactive - enjoys taking responsibility and ownership while making things happen often to a tight deadline Is tactically aware knowledgeable about what s going on in social media and digital communications, as well as the wider retail/tech industry and digital ecosystem, to deliver maximum benefit for the brand
Employment Type
Full Time
Key Skills
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