IT Finance Product Manager

A finance product managerhelps conceptualize, develop, test, and launch new financial systems and products, while overseeing the marketing and progress of existing products.

• Evaluating the market potential for a new financial service or product line.
• Deciding which methods are best for bringing products and services to customers, including how they're marketed.
• Strategizing marketing campaigns based on consumer research findings and customer feedback.
• Setting pricing strategies that generate revenue while satisfying shareholders' profit goals.
• Planning budgets according to business plans and forecasts of expenses and revenues. This includes making sure there is enough money in reserves so that costs can be covered if sales fall short of expectations.