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MARKET RESEARCH EXECUTIVE
drjobs MARKET RESEARCH EXECUTIVE العربية

MARKET RESEARCH EXECUTIVE

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1 Vacancy
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Jobs by Experience

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3 - 0 years

Job Location

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Kuwait City - Kuwait

Monthly Salary

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KWD 1 - 100

Nationality

Any Nationality

Gender

N/A

Vacancy

1 Vacancy

Job Description

Req ID : 1427071
  • Collect sales data for Lexus against the competition to execute market share reports and other relevant reports.
  • Support in identifying the appropriate research methodology and supporting techniques to design market surveys.
  • Conduct field visits and face to face interviews for data collection.
  • Extract data from SAP - Business Intelligence in order to design market Research Questionnaires and marketing activities and events.
  • Analyze and summarize information from data collected through research questionnaires and share with Sr. Marketing Manager to prepare the final analysis to management.
  • Analyze and summarize information from syndicated data to provide relevant actionable recommendations to drive decision making and share with Sr. Marketing Manager to prepare the final analysis to management.
  • Collect and analyze market information for Lexus and competitor's data for specifications, prices, advertising, catalogs etc. and make recommendations based on findings for generating creative briefs and identifying potential opportunities and risks.
  • Prepare required analysis such as Competitors Comparative, Unique Selling Proposition analysis, SWOT analysis and mapping analysis against competition for effective formation of marketing strategy.
  • Submit report with conclusions and recommendations about daily sales, customer profile, salesman performance, etc. for the sales and service unit, to Sr. Marketing Manager for final report and analysis for management.
  • Maintain and update Lexus Lead Management (LLM) website to ensure effective support for sales operations.

Employment Type

Full Time

Company Industry

General Trading / Export / Import

Department / Functional Area

R&D

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