eveloping and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
Leading and implementing channel specific marketing strategies and plans for assigned retailers
Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
Leading activation programs with partners to improve brand visibility
Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.
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