SENIOR MANAGER - RETENTION
Posted on :
07-05-2022
Employer Active
1 Vacancy
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Jobs by Experience
0 - 6 years
Monthly Salary
KWD 1 - 100
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
07-05-2022
Job Description
Req ID : 1007220
- Own, build and grow the Email, Direct Mail and SMS channels for the FTD consumer facing brands
- Define a long-term loyalty position for FTD brands. Develop, manage, and grow the loyalty and referral program(s)
- Drive and optimize ideal customer lifecycle experience via multi-channel touchpoint strategy and journey maps; support and test multi-channel lifecycle campaigns that deliver results across acquisition, activation, retention, and reactivation
- Develop and implement a comprehensive customer/recipient experience strategy that drives innovation, system enhancement, customer satisfaction, and repeat purchase while reducing customer pain points.
- Develop and implement innovative new marketing strategies that drive year-round gift occasion purchases (e.g., birthday, anniversary, thank you, get well, etc.).
- Work cross-functionally with performance marketing teams, site experience, creative, merchandising, supply chain, analytics, and others to gain consensus, prioritize and implement strategies/programs/initiatives.
- Develop and monitor new initiatives to drive SMS list growth to support retention. Partner with marketing team on developing new programs to drive healthy list growth.
- Establishes test and learning agenda around customer segmentation, offer and creative formats and continually optimize programs
- Establishes key metrics for results reporting in partnership with the Analytics team
- Tracks and socializes performance of programs and leverage learnings to continue to evolve and optimize targeting and cross-sell/up-sell opportunities in direct marketing channels.
- Lead project management efforts for all new programs/initiatives
- Manage outside agencies for all efforts mentioned above
- Present strategy, findings, and performance updates to senior management team
- Other duties as assigned from time to time
Employment Type
Full Time
Department / Functional Area
Key Skills
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