The story of cashless began decades ago, with the introduction of credit and debit cards. With the advent of smartphones, payment by mobile apps has also grown. With consumers embracing cashless payments for all their retail transactions, it makes sense for operators of unattended machines and services to offer cashless capability as well. In 2005, Nayax declared its goal of “attending to the unattended”. Recognizing the importance of cashless payments for unattended machines, began its mission to help operators and facilities implement their solution to provide convenience to consumers. While incorporating this goal, Nayax’s co-founders, having come from both a retail world and technology background, quickly saw how unattended machines can be converted into 24/7 retail stores. This allows a real connection between consumer and operator, with enhanced consumer engagement tools and promotions, bringing about a true IoT experience. Attending to the unattended has quickly become a rallying cry for Nayax, ensuring that operators have a true partner in their business.