Assistant Marketing Manager

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Deploy successful marketing campaigns and own their implementation from ideation to execution

Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Build strategic relationships and partner with key industry players, agencies and vendors

Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

Oversee and approve marketing material, from website banners to other forms of media and case studies

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Requirements

Demonstrable experience in marketing together with the potential and attitude required to learn

Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

Experience in setting up and optimizing Google Adwords campaigns

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement

BSc/MSc degree in Marketing or related field

Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field