Africa Head of Sales Food Beverage B2C

• this is not a Hotel job, it is B2C Business to consumer
• you will be based in Senegal
• GFIC recruits for an international FMCG company the

Head of Sales for Africa for Food and Beverage B2C

you will be based in Senegal

• you will travel 35% of your time
• you speak good French, Arabic and English
• you have selling experience in Food and Beverages to B2C channels
• you have good Route to Market experience in Africa
• you will lead a smaller team

Reporting to the Global Sales Director, the role incumbent will drive the direction of multiple regions by leading and developing a diverse multi-disciplinary team, building strong partner relationships with key stakeholders, identifying new growth and revenue generation opportunities, setting regional commercial direction, and following through on implementation leading to a positive business growth trajectory.

Tasks

Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion from constantly changing market conditions.

• Ensure the Company maintains a sustainable and consistent trajectory of sales growth, while mitigating risks arising from constantly changing market conditions.
• Develop and implement sales strategies according to company goals and objectives to accelerate growth.
• Support sales teams in setting direction (both short and long term), reviewing and negotiating annual business plans with customers.
• Continuously improve revenue by maximizing pricing potential and timing, effectively managing advertising and promotion spend and investing strategically in new initiatives for growth.

P&L Management

• Accountable for the management of budgets inclusive of sales revenue, travel and advertising and promotion spend.
• Maximize the right portfolio mix and return on investment by category and channel to drive revenue growth.
• Take the lead where necessary to reduce debtors and ensure a clean bill of health across accounts.

New Market, Trade and Category Development

• Liaise with the marketing team on execution guidelines, regional marketing calendars and new product launches.
• Work closely with sales teams to identify opportunities to improve existing coverage and product distribution.
• Consolidate and interpret regional competitor activity, trade insights and market intelligence to identify innovation and renovation opportunities to drive category growth.
• Set channel, category, and regional portfolio direction along with new initiatives for teams to drive revenue growth.
• Identify potential markets within targeted regions for expansion and lead in nurturing new market entries.

Customer Relationship Management

• Establish and maintain clear business parameters with new and existing customers across markets.
• Build and maintain key senior relationships with new and existing customers through frequent contact and market visits.
• Keep abreast and highlight the impact of any legal, regulatory or trade barriers.
• Assess customers to identify opportunities for continuous improvement vis-a-vis revenues, margins and growing the overall footprint.

Structure & Lead Team

• Responsible for the leadership, mentoring, engagement, and development of multi-regional teams.
• Maintain work routines and continuously contribute to developing and improving processes and procedures.
• Drive engagement amongst team members and support in leading impact sessions and improvement plans

Requirements

Education

A Master s Degree in sales, marketing, business administration or a relevant field.

Experience

• Judgment and decision Making sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
• A minimum of 12 years of experience in the fast-moving consumer goods industry new customers, and building high-level relationships with customers.
• Proven results in delivering sales targets over a wide territory, developing new customers, and building high-level relationships with customers.
• A minimum of 12 years of experience in the fast-moving consumer goods industry new customers, and building high level relationships with customers.

Technical Skills

• Key Stakeholder Relationship Management
• Export Management
• Distributor Management
• Category and Channel Development
• Key Account Development
• Advertising and Promotion Strategy
• Strategic Revenue Management
• Strategic Business Planning
• Route to Market
• P&L Management
• Negotiation
• Team Leadership and Development
• Advanced computer skills

Competencies

• Strategic thinking & change Management
• Judgment and Decision Making
• Executive disposition
• Building strategic partnerships
• Influencing and impact including conflict management
• Environmental scanning (Global awareness)
• Strategic Leadership
• Planning and Organizing

Travel

• Judgment and Decision Making sales targets over a wide territory, developing new customers, and building high-level relationships with customers.

Benefits

• Please describe in your cover letter your route to Market experience in Africa.

• Please mention in your cover letter why you would like to relocate to Senegal

• Please describe clearly in your application, why would like to leave your current employer

• we will only contact shortlisted candidates

• Please describe in your cover letter your route to Market experience in Africa.

• Please mention in your cover letter why you would like to relocate to Senegal

• Please describe clearly in your application, why would like to leave your current employer

• we will only contact shortlisted candidates

• please mention your expected package and your termination time in Euro p.a