Marketing Manager

Design and implement appropriate marketing online and offline strategies in order to ensure the effective strategic positioning and viability of the company and the property
- To create public awareness and direct all digital marketing activities of the Hotel
- Increase the profile of the property through the development of a network of sponsors, stakeholders and patrons
- Handle all press releases and the dissemination of information to the media
- Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the company and property
- Establish effective relations with agencies to devise and maximize publicity materials (printed and online collaterals, radio campaigns, advertising, etc.)
- Develop and manage effective direct marketing campaigns to identified target markets, using either surface or electronic mailing means
- Control the budget, allocated for the marketing and promotional functions and at the same time, ensure that marketing and promotional exposure are maximized
- Negotiate effectively with potential sponsors and ultimately close advantageous arrangements
- Source sponsorship from various companies, banks, airlines, etc. for promotions and partnerships
- Handle the property branding during exhibitions that the company is participating, in addition to initiating and organizing events
- Provide the management with creative ideas to project and enhance the image of the company and property
- Manage all e-marketing databases
- Explore all online marketing and affiliate opportunities for all hotel segments
- Manage hotel website CRM and promotional activity
- Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
- Conduct website audits and research online market intelligence