Marketing Associate Manager

• Supports the strategic direction and implementation of marketing campaigns and promotions and deriving insights from analysis to build customer relationships and improve brand’s market position and impact.
• Assesses the impact of marketing programs and developing innovative campaigns to drive brand recognition and growth.
• Creates marketing plans to increase brand awareness for allocated concept across Leisure, Entertainment & Cinemas.
• Ensures concepts get adequate online and offline brand awareness.
• Conducts market research and analysis to understand customer preferences.
• Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.